Congratulations on your wee bundle!

We’re here to support expectant and new mums, to reduce the uncertainty and stress of getting ready for a new baby.  

All the essentials sourced and gathered in one place. With none of the hassle!

We know how time consuming it can be to search for high-quality, natural, New Zealand made goods for pregnancybreastfeedingbaby, and postpartum recovery.

We are proud believers in the power of community. We know that if mum is in a good place, nurtured and supported, that baby will receive the benefits too. In fact, it’s a key reason we created our Bump Bundles - pregnancy care boxes to support mum throughout her pregnancy.

So whether you’re expecting yourself, have your bundle in your arms, or are looking for a gift for a colleague or loved one, take a look around and let us do the heavy lifting for you.

Rewards & Discounts

Get an exclusive discount as a thank you when you sign-up to our newsletter. Community stories, family-friendly recipes, new products and exclusive subscriber only offers! We promise we won’t spam you.

Our BFB Rewards Programme is set up to reward our customers for shopping, sharing and following our journey. Click the rewards icon on the bottom right corner of our website and start earning your BFB rewards straight away.

All your hospital bag essentials in one spot! 

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What our customers have to say

Easy website to navigate, great products and fast delivery! 
Thanks for the lactation cookies, I *might* have to open them to taste test before baby arrives.

Areta (FB Review)

I ordered the Mum Essentials - Pre Packed Hospital Bag, and what a lifesaver it was! No matter if you're a first time mum or a second time mum, you never seem to remember or know what to pack! It had everything I could have needed and wanted. Shelley is wonderful to deal with and I received my order so quickly! Could not fault my experience - I will be back for more in the future without a doubt

Lacey (FB Review)

I was so lucky to have received a gift bundle - it is such an awesome array of delights that all play a purpose pre, during and post baby! Loving the lip balm and body care items and can't wait to get into the rest over the coming weeks!

Hinea (FB Review)